OVERVIEW

This Privacy Policy describes how DE-Baleaf (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit de-baleaf.myshopify.com (the "Site"), use our services, make a purchase from, or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or another person whose information we have collected in accordance with this Privacy Policy.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Please read this privacy policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other steps required by law.

How we collect and use your personal data

To provide the Services, we collect the information listed below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What personal information do we collect?

The types of personal information we receive about you depend on how you interact with our site and use our services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information we collect directly from you

The information you provide to us directly through our Services may include:

• Contact information – including your name, address, telephone number and email address.
• Order information – including your name, billing address, shipping address, payment confirmation, email address, and phone number.
• Account information – including your username, password, security questions, and other information used for account security.
• Customer support information – including information you include in your communications with us, such as when you send a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information we collect about your use

We may also automatically collect certain information about your interaction with the Services (" Usage Data "). We may use cookies, pixels, and similar technologies (" Cookies ") to do this. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, your network connection information, your IP address, and other information about your interaction with the Services.

Information received from third parties

Finally, we may receive information about you from third parties, including vendors and service providers who collect information on our behalf, such as:

• Companies that support our site and services, such as Shopify.
• Our payment processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide you with the products or services you have requested in order to fulfill our contract with you.
• When you visit our site, open or click on emails we send you, or interact with our services or ads, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we receive from third parties will be treated in accordance with this Privacy Policy. See also the section below, Third-party websites and links.

How we use your personal data

• Provision of products and services. We use your personal information to provide you with the Services and fulfill our contract with you, including processing your payments, fulfilling your orders, sending you notifications related to your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging for shipping, facilitating returns and exchanges, and other features and functionality related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services you may choose to use. In this case, Shopify will process your information in accordance with its Privacy Policy and Consumer Privacy Policy.
• Marketing and advertising. We may use your personal data for marketing and promotional purposes, for example, to send marketing and promotional messages by email, SMS, or post, and to display advertisements for products or services to you. This may include using your personal data to better tailor the services and advertising on our Site and other websites. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, as set out in Art. 6 (1) (f) GDPR.
• Security and fraud prevention. We use your personal data to detect, investigate, or take action regarding potential fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for maintaining the security of your account credentials. We strongly recommend that you do not share your username, password, or other access credentials with anyone. If you believe your account has been compromised, please contact us immediately. If you are located in the EEA, the legal basis for these data processing activities is our legitimate interest in ensuring the security of our website for you and other customers, pursuant to Art. 6 (1) (f) GDPR.
• Communicating with you and improving service. We use your personal data to provide you with customer support and improve our services. This is in our legitimate interest to respond to you, provide you with effective services, and maintain our business relationship with you, in accordance with Art. 6 (1) (f) GDPR.

Cookies

Like many websites, we use cookies on our site. Specific information about the cookies we use in connection with the provision of our store through Shopify can be found at https://www.shopify.com/legal/cookies . We use cookies to operate and improve our site and services (including remembering your actions and preferences), perform analytics, and better understand user interactions with the services (in our legitimate interests to administer, improve, and optimize the services). We may also allow third parties and service providers to use cookies on our site to better customize the services, products, and advertising on our site and other sites.

Most browsers automatically accept cookies by default. However, you can set your browser to remove or reject cookies using the browser controls. Please note that removing or blocking cookies may impact your user experience and may prevent some of the Services, including certain features and general functionality, from working properly or becoming unavailable. Furthermore, blocking cookies may not completely prevent us from sharing information with third parties, such as our advertising partners.

Here you can find out which cookies we use. You can find an overview of all cookies used here .

How we share personal information

Under certain circumstances, we may share your personal information with third parties for the purpose of fulfilling a contract, for legitimate purposes, and for other reasons subject to this Privacy Policy. These circumstances may include:

• with vendors or other third parties who provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, order fulfillment, and shipping).
• with business and marketing partners to provide you with services and advertise to you. Our business and marketing partners use your information in accordance with their own privacy policies.
• If you instruct, request or otherwise consent to us sharing certain information with third parties, for example to send you products or through your use of social media widgets or login integrations, with your consent.
• with our subsidiaries or elsewhere within our group of companies, in our legitimate interest of running a successful business.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

We disclose We disclose the following categories of personal data and sensitive personal data about users for the purposes set out above in “How we collect and use your personal information” and “How we share personal information” .

category	Categories of recipients
Identifiers such as basic contact details and certain order and account information Commercial information such as order information, purchasing information and customer support information Internet or other similar network activities, such as usage data Geolocation data, e.g. locations determined via an IP address or other technical means	Suppliers and third parties who provide services on our behalf (such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers) Business and marketing partners Affiliates

We will not use or publish your personal data without your consent or for the purpose of inferring your personal data.

With your consent, we will share personal information for the purpose of conducting promotional and marketing activities as follows.

Third-party websites and links.

Our Site may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and assume no responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of any information found on such websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of such third-party platforms, without limitation as to their use by us or any third party. Our inclusion of such links does not automatically constitute an endorsement of the content of such platforms or their owners or operators, except as disclosed on the Services.

Individual product recommendations via email and push service

As part of our services, we present information and offers from Zalando based on your interests. You will receive a limited number of product recommendations, surveys, and requests for product reviews from us, even if you have not subscribed to a newsletter. When selecting individual product recommendations, we prefer to use data from your previous orders in compliance with legal regulations.

If you do not wish to receive personalized product recommendations from us via email, you can opt out at any time by clicking on the unsubscribe link provided in each email or by sending an email to de.baleaf.com .

Information about social media fan pages

baleaf maintains social media profiles on the social networks Facebook and Instagram (so-called "fan pages"). We regularly publish and share content, offers, and product recommendations on our fan pages. With every interaction on our fan pages or other Facebook or Instagram websites, the operators of the social networks record your usage behavior using cookies and similar technologies. Fan page operators can view general statistics on the interests and demographic characteristics (such as age, gender, region) of the fan page audience. If you use social networks, the type, scope, and purposes of the processing of data on social networks are primarily determined by the operators of the social networks.

When you visit our fan pages, Baleaf generally collects all messages, content, and other information that you share with us directly, such as when you post something on a fan page or send us a private message. If you have an account with the respective social network, we may also see your public information, such as your username, information in your public profile, and content you share with a public audience.

With every interaction with fan pages, Facebook uses cookies and similar technologies to record the usage behavior of fan page visits. On this basis, the fan page operators receive so-called "Page Insights." Page Insights contain only statistical, depersonalized (anonymized) information about visitors to the fan page, which therefore cannot be assigned to a specific person. We have no access to the personal data used by Facebook to create Page Insights ("Page Insights data"). The selection and processing of Page Insights data is carried out exclusively by Facebook.

Baleaf and Facebook are jointly responsible for processing your data to provide Page Insights.

Legal basis: If you have consented to Facebook creating Page Insights as described above, the legal basis is Article 6 (1) (a) GDPR (consent). Otherwise, the legal basis is Article 6 (1) (f) GDPR, whereby our legitimate interests lie in the purposes stated above.

Surveys, feedback, competitions & events

If we run competitions and promotions in cooperation with other companies, the personal data collected as part of the competition or promotion may also be passed on to these companies, for example if this is necessary in connection with a competition in order to provide the prize.

Security and storage of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, the information you send us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information with us.

How long we retain your personal information depends on a variety of factors, including whether we need the information to administer your account, provide the Services, comply with our legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and only apply in limited circumstances. In certain cases, we may refuse your request to the extent permitted by law.

• Right to access/information : You may have the right to request access to the personal information we hold about you, including details of how we use and share your information.
• Right to erasure : You may have the right to request that we erase the personal data we hold about you.
• Right to rectification : You may have the right to request the rectification of inaccurate personal data we hold about you.
• Right to portability : You may have the right to receive a copy of the personal information we hold about you and, in certain circumstances and subject to certain exceptions, to request that we transfer that information to a third party.
• Right to Opt Out of Sale, Share, or Targeted Advertising : You may have the right to tell us not to "sell" or "share" your personal information, or to object to the processing of your personal information for purposes that constitute "targeted advertising" under applicable data protection laws. Please note that when you visit our Site with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt out of the "sale" or "share" of information for the device and browser you use to visit the Site, depending on your location.
• Restriction of processing : You may have the right to ask us to stop or restrict the processing of your personal data.
• Withdrawal of consent : Where we rely on your consent to process your personal data, you may have the right to withdraw that consent.
• Right to appeal : If we refuse to process your request, you may have the right to appeal our decision. You can do so by directly responding to our refusal.
• Manage communication preferences : We may send you promotional emails, and you can opt out of receiving these emails at any time by using the unsubscribe option provided in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders.

You can exercise these rights as set out on our Site or by contacting us using the contact details provided below.

We will not discriminate against you if you exercise any of these rights. We may need to collect information from you, such as your email address or account information, to verify your identity before we can provide a substantive response to the request. Subject to applicable law, you may designate an authorized agent to make requests to exercise your rights on your behalf. Before we accept such a request from an agent, we will require that the agent verify that you have authorized the agent to act on your behalf. We may also need to confirm your identity directly with us. We will respond to your request in a timely manner, as required by applicable law.

complaints

If you have any complaints about the way we process your personal data, please contact us using the contact details below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or by submitting your complaint to your local data protection authority. For the EEA, please see the list of relevant data protection supervisory authorities. here .

International users

Please note that we may transfer, store, and process your personal data outside the country you live in. Your personal data will also be processed by employees and third-party service providers and partners in those countries.

When we transfer your personal data to countries outside Europe, we rely on accepted transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts from the relevant UK authority, unless the data transfer is to a country determined to provide an adequate level of protection.

contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or email us at baleaf.com or contact us at Eton Centre, 8 Hysan Avenue, Room 1451, 14/F, Causeway Bay, HK, HK.

For the purposes of applicable data protection laws and unless expressly stated otherwise, we are the controller of your personal data.